Imagine living in a shared apartment. Even though you rented the space with a close friend, you never get to fully express yourself with the decor and style—until you get your own place. That’s exactly what it’s like when you build your personal brand.

Social media can be great for visibility, but it’s like renting space. You don’t own the platform, and you’re limited by its rules. Meanwhile, a solid personal brand—one that extends beyond Instagram or TikTok—gives you full control over your reputation, opportunities, and success.

Not convinced? Here are three big reasons why you need to start building your personal brand today and not just on social media. But before I start, know anyone who had issues with their accounts taken down or compromised on Instagram? Or even when we heard the big news of TikTok shutting down. Imagine what that could do to a business built solely on these third party platforms. Maybe I should have titled this blog, “3 reasons you should build a personal brand outside of social media”. Okay now let’s jump in.

1. Your Personal Brand Builds Trust and Credibility

Ever noticed how people automatically trust Apple, Nike, or Google? That’s because strong brands create credibility. The same applies to you.

Let’s say you’re a graphic designer. If you only post random projects online without a consistent brand voice or website, potential clients may hesitate to hire you. But when you have a solid personal brand—complete with a clear message, a professional website, and valuable content—you establish trust before you even speak to them.

Real Talk: Imagine two freelancers, Bunmi and Amaka. Bunmi only shares her work occasionally on social media, while Amaka has a website, a clear bio, and a newsletter where she shares design tips. Who do you think potential clients will trust more? Exactly! I can begin to tell you the international gigs I have gotten just by owning a website.

2. A Strong Personal Brand Attracts Opportunities (Even When You’re Not Looking)

Picture this: You’re at home, chilling with a cup of coffee, and an email pops up. It’s a collaboration offer from a top brand. You didn’t apply, you didn’t reach out—they found you because of your personal brand. (website)

That’s the magic of positioning yourself well. When you consistently show up online, share your expertise, and establish your authority, you become the go-to person in your field. Whether it’s speaking gigs, consulting offers, or media features, opportunities will start finding you.

Story Time: I once knew a content creator who started sharing marketing tips on Twitter. She had no website, no big strategy—just valuable content. Within a year, she was invited to speak at a major conference. Why? Because she positioned herself as an expert without even trying to pitch herself! What do you think her next big business decision was? Getting a professional website of course!

3. You’ll Have Control Over Your Reputation and Income

Here’s the hard truth: Social media is rented space. If Instagram shuts down tomorrow, would your audience still know where to find you?

Having a personal brand that extends beyond social platforms—like a website, email list, or blog—gives you control. Instead of relying on algorithms, you create your own ecosystem where people can always find you.

🚀 Pro Tip: Invest in your own platform. Whether it’s a personal website, an email newsletter, or even a YouTube channel, make sure you have something you own. The great news is that I can help you get started. Just like this blog, I have a community of freelancing females who are building their businesses together and enjoying the support of mentors. It’s a free LinkedIn community and I’ll leave the link HERE if you’d like to engage with me there.

Ready to Own Your Brand?

If you want to:
✅ Get more clients effortlessly
✅ Attract opportunities without chasing them
✅ Be seen as an expert in your field

Then it’s time to start building your personal brand today! It doesn’t have to be perfect—just start. Share your knowledge, create a simple website with this template, and be intentional about how you show up.

Your turn! What’s stopping you from building your personal brand? Let’s chat in the community!